Where Every Sip Tells a Story

With a community of passionate brewers, quality ingredients and an innovative spirit, our region has become a benchmark in the international brewing scene. The campaign “Craft Beer Oasis” is a tribute to the creativity, effort and dedication of local producers, who have transformed Baja California into a must-see destination for craft beer lovers.

Through a five-day audiovisual production in emblematic settings, we seek to capture the essence of this vibrant and constantly evolving beer culture. This campaign is an invitation to discover the unique flavors of our land.

More than a drink, a meeting place

Craft beer in Baja California is more than a drink; it's an expression of identity, a history fermented with passion and a reason for encounter. Every beer tells a story, every toast is a testament to the talent and creativity of our people.

Welcome to Baja California, where every sip is an experience, every bottle is a journey and every brewer is an artist.

Growing together, providing for the world

The campaign “Craft Beer Oasis” is part of a trilogy of tourism projects promoted by the Baja California Department of Tourism. Along with “The Most Revolutionary Cuisine in Mexico” and “The Capital of Mexican Wine”.

With the objective of turning Baja California into an essential destination for craft beer lovers, promoting beer tourism, promoting the talent and impact of local brewers, inspiring national and international visitors to discover the richness of our brewing tradition and strengthening the region's identity as the cradle of the best craft beer in Mexico.

The faces behind the flavor

This campaign would not be possible without the joint effort of 56 breweries and its tireless creators, who with their knowledge and dedication have put Baja California on the world beer map.

In addition, the filming was made in five iconic locations, each one representing a key element of the innovative and bold nature of craft beer in Baja California.

The protagonists of this campaign are the brewers of Baja California, visionaries who have made their passion an identity brand for our region. Through their stories, we want to show the authenticity and talent behind each bottle.

From master brewers to entrepreneurs who have taken craft beer to new heights, these ambassadors invite us to discover a world where every flavor is an expression of creativity and culture.

1. Tijuana Craft Brewers Association - Rubén Valenzuela
2. Brewery 1993 - Abraham Rodríguez
3. Insurgent Brewery - Iván Morales and Daman Morales
4. Farland Aleworks - Gerardo Grijalva
5. Kaminari - Carlos Navarro
6. Craft Beer Desert - Adrián Novoa and Luis Reyes
7. Lyric - Josué Dávila
8. Lúdica - Espinoza Rain
9. Madueño - Alfredo López
10. Mexica Craft Brewery - Karla López and Ximena López
11. Nirbrin - Gustavo Rivas Brin
12. North Brewing Co. - Carlos Albertos Macklis
13. Pax Brewing - Eduardo Quezada
14. Perspective - Carlo Osuna
15. Ramuri - Sergio López and Eduardo Martínez
16. Silenus - Salvador Villaseñor and Alonso Zavala
17. Barbajan Beer - Cristian Barrera
18. Canneria - Paco Talantes
19. Cardera - Armando Cardenas
20. Tasters and brewers from Mexico - Kathy Pedrín and Mayola Beltrán
21. Bruer Brewery - Eduardo Arce
22. Nordica Brewery - Rodolfo Flores
23. Capau Beer - José Grijalva
24. Casco Beer - Carlos Figueroa
25. The Grumpy Goat - Erick Orozco
26. Mother Pearl House of Ferments - Gabriel Labastida
27. Olympo Brewery - Adán Arriaga
28. Wendlandt - Eugenio Romero
29. Brew Co. Mistress - Carlos Camacho and Hector Corella
30. Averno - Roberto Cuenca
31. Brew Capital - Carlos Martinez
32. Malbicho Brewery - Alfredo Rodríguez and Kenia Vidal
33. Toy Brewery - Pedro de Lara
34. Tres Cachorras Brewery - Isaac Valenzuela and Adrián García
35. Coralilla Beer - Melquiades García
36. Colmena Brewery - Moisés Sanchez
37. Craft Beer Desertor - Gerardo Espinoza
38. Ejidal Craft Beer - Mario González
39. The Sarmiento - Gerardo Barreto
40. Emekisele - Miguel Ángel Miranda
41. Wildlife - Luis Larios Rizo
42. Icon - Roberto Coronado
43. Malgro Brewery - Javier Guerrero, Javier Cázarez and Daniel Basulto
44. Pintito Brewery - Ricardo Rodriguez
45. Wild Pig - Oscar Galindo
46. Cosmos Brewing - Marco Uribe
47. Cervecería Nación - Andrea Lee and Alfredo Bañuelos
48. Los Reyes Brewery - Luis Enrique Reyes
49. Eden's Sins Brewing Co. - Eden Gomez
50. Contramar Beer - Alfredo Ortega
51. Closed Circle - Eduardo Martínez
52. Marea Brewing - Jesús Bautista
53. Pócima Craft Beer - Fernando Ruiz and Alexandro Ruiz
54. San Felipe Brewing Co. -Joe Van Groningen and Scott Wilmarth
55. Transpeninsular - Jhaset Torres
56. Border Psycho - Javier Albarrán

Baja California awaits you with a check in hand

Immerse yourself in the history, tradition and creativity of our brewers. Scan the QR code to explore more about the campaign, participating breweries, and events that celebrate the region's brewing culture.