A Feast of Identity and Creativity

Baja California, an unprecedented culinary revolution. With a cuisine that combines tradition, innovation and local products of the highest quality, our region has positioned itself as a gastronomic reference worldwide. The campaign “The Most Revolutionary Gastronomy in Mexico” is a tribute to the chefs, cooks, pastry chefs and producers who have turned Baja California into an essential destination for lovers of good food.

Through a series of audiovisual productions that cover the flavors of each municipality, we show the talent, passion and creativity of those who have made this land a culinary paradise. From the flavors of the sea to the richness of the valleys, each dish tells a unique story that reflects the identity and diversity of Baja California.

More than a dish, a story in every bite

Baja California cuisine isn't just about recipes, it's about experiences, culture and tradition. Each ingredient selected, each technique used and each dish served carry with them a story of passion and evolution.

Welcome to Baja California, where cuisine is art, identity and an invitation to explore new flavors.

The campaign “The Most Revolutionary Cuisine in Mexico” its main purpose is to consolidate Baja California as the most innovative and diverse gastronomic destination in the country.

Through this initiative, we are strengthening the identity of Baja California through its cuisine, highlighting the importance of local ingredients and traditional techniques, combined with a contemporary vision that has revolutionized the culinary scene.

Ambassadors of Flavor

This campaign wouldn't be possible without the talent and dedication of 84 ambassadors, including chefs, cooks, bakers and producers who have raised the name of Baja California. From the most renowned restaurants to local markets, each ambassador brings their unique vision, enriching the gastronomic offer of our region.

Mexicali

• Chef Carlos Espinoza
• Chef Edgar Carrillo
• Chef Ilean Padilla
• Chef Santos Chavira
• Chef Jessica Platt
• Chef Antonia Torres
• Chef Jonas Campos
• Chef Bianca Castro

Tijuana

• Adria Marina
• Ana Laura Martínez
• Gallegos ring
• David Alarcón
• Giovanni Brassea
• Javier González
• Javier Plascencia
• José Sparza
• Karla López
• Lucio Hernández
• Martín San Román
• Miguel Ángel Guerrero
• Nadia Peláez
• Oso Campos
• Rubén Zamora
• Ruffo Ibarra
• Ulises Robles Sanchez
• Ximena López

Rosarito

• Chef Jesús Villicaña
• Chef Mario Medina
• Chef Samantha Moreno
• Chef Richard Chiñas
• Chef Susana Plascencia
• Chef Martín Ochoa
• Chef Christian Gritty
• Chef Iván Zapata
• Chef Jorge Cuadros
• Chef Susanne Stehr

San Felipe

• Chef Francisco Sosa
• Chef Martín Romo
• Chef Marco Antonio Meza
• Chef Palma Bellinghieri
• Chef Juanito Aguilar
• Chef Gaby Palma
• Chef Carlos León
• Chef Fabian Carrillo
• Chef Santiago Cruz
• Jorge Libreros Brewer

San Quentin

• Cervecero Eduardo Martínez
• Chef Juan Pablo
• Chef Alex Marín
• Chef Laura Valdez
• Chef Maura González
• Chef Enrique León
• Chef Nestor Villanueva

Tecate

• Adriana Martínez
• Alexander Granados
• Alma Sepulveda
• Bernabé Gómez
• Diego Vargas
• Donaciano Pacheco
• Eulogio Rivas
• Hector Solano
• Javier Méndez
• Marcelo Hisaki
• Mariela Manzano
• Paola Quintero
• Reyna Venegas
• Ricardo Torreblanca
• Roberto Valenzuela

Flavors that transcend the screen

To capture the essence of our cuisine, we made a series of documentary videos where chefs, cooks and pastry chefs share their vision and passion for Baja California cuisine.

Tables by destination:
Each municipality in Baja California has a unique culinary history. Through the videos of tables, the protagonists of local cuisine lead us to discover their favorite ingredients, traditional techniques and innovative proposals.

Mexicali, Tecate, Tijuana, Rosarito, San Felipe, San Quintín, each table is a reflection of the region's gastronomic soul.

Explore the videos of the tables here: Gastronomic tables by destination.

Be inspired by those who are revolutionizing cuisine in Mexico and discover the culinary richness that Baja California has to offer.